Trump Faces 3rd Impeachment Threat

This time, much of the criticism came directly from female athletes rather than political pundits. Olympic champions and other competitors argued that the campaign reduced women in sports to sexual imagery at a moment when women's athletics has been fighting for recognition based on performance, skill and achievement.

Former Olympic swimming champion Ariarne Titmus described the advertisement as insulting to women who had devoted their lives to athletics. Other athletes responded by posting footage of themselves training and competing, presenting those images as an alternative depiction of what women in sport actually look like.