Trump Faces 3rd Impeachment Threat

Some critics also objected to the gambling component. The argument was that the advertisement combined two controversial marketing strategies—sexualized imagery and sports betting—in an effort to attract predominantly male customers. An opinion piece in The Guardian characterized the campaign as part of a broader commercial environment in which women's bodies are still used to sell products connected with men's sports consumption.

There was significant disagreement even among commentators who might ordinarily be described as left-of-center. Guardian columnist Marina Hyde, for example, defended Sweeney from what she saw as disproportionate outrage, arguing that neither the Novig campaign nor the earlier American Eagle advertisement justified the level of anger directed personally at the actress.