Trump Faces 3rd Impeachment Threat

Sweeney largely avoided joining that political debate. When later questioned about the American Eagle controversy, she said she had been surprised by the reaction and viewed the campaign primarily as an advertisement for jeans. She subsequently said that she opposed “hate and divisiveness” and acknowledged that remaining quiet had allowed competing interpretations to grow.

By September 2026, she was facing a new controversy that had little to do with conservative politics or race. Sweeney appeared in an advertisement for the sports prediction company Novig, in which she posed with sports equipment while wearing little or no clothing. She was more than a hired spokesperson: reporting described her as a strategic partner and equity holder in the company.