Trump Faces 3rd Impeachment Threat

The controversy became explicitly partisan after reports emerged that Sweeney was registered as a Republican. President Donald Trump publicly praised both Sweeney and the advertisement after learning of the registration and later characterized the campaign as a rejection of “woke” advertising. That intervention made it even harder to separate Sweeney herself from the political symbolism that had accumulated around her.

Right-leaning commentators subsequently embraced the campaign as evidence of a broader cultural shift, while critics argued that the political celebration reinforced their concern that Sweeney was being used as an avatar for a particular vision of race, beauty and traditional femininity. PolitiFact's review of the online reaction, however, found substantial support for the advertisement as well as criticism, underscoring that the most inflammatory objections were not necessarily representative of public opinion as a whole.