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Nevertheless, her experience inside Trump's administration is likely to remain central to her public identity. Having served during the opening period of his second presidency, she brings direct knowledge of the administration's communications strategy, internal policy priorities, and interactions with the national press.

Leavitt's departure also comes ahead of the November 2026 midterm elections, when Republicans and Democrats will compete for control of Congress. Her new media role could provide opportunities to discuss the administration's policies and the broader political environment as the election approaches, although she will no longer represent the White House in an official capacity.