Kim Kardashian’s decision to resume her partnership with Balenciaga, following the brand’s controversial 2022 holiday ad, has sparked public outrage.
Critics condemned her for seemingly prioritizing financial gain over ethical concerns, with some expressing frustration at the lack of accountability.
Kardashian had initially denounced the ad and expressed concern for the safety of children, but her recent re-engagement with the brand has drawn criticism.
“For several years now, Balenciaga’s designs have been a part of my many looks – and some of my most iconic fashion moments,” Kardashian said.
Kim Kardashian via Instagram: “Balenciaga #closetcampaign” pic.twitter.com/L8w9rgUjWf
— Access Kardashian (@accesskardash) January 24, 2024
“This historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design under [creative director] Demna. For me, this long-standing relationship is built on mutual trust and a commitment to doing what’s right. I’m excited about this next chapter for the brand to become their ambassador.”
“It’s not surprising at all that Kim Kardashian doesn’t care about Balenciaga’s recent history (including its vulgar approach to children) because cashing in is her goal,” one X user wrote.
“Kim will literally do anything for a check. Ms. Ambassador is trying to make y’all forget that this company used children inappropriately for their fashion campaigns,” another wrote.
Shocking! Kim Kardashian Says "Yes" To Balenciaga… pic.twitter.com/6USd8zSGya
— Candace Owens Podcast (@CandaceOwensPod) January 24, 2024
“The thing is she’s doing this because she feels invincible, we should have actually canceled her a long time ago,” one user said. “I’m honestly against this. They need to be held accountable for the child abuse. When A-list celebrities continue to partner with brands like these it is so disheartening.”
“Kim Kardashian being a spokesperson for Balenciaga as a mother and an aspiring lawyer is extremely distasteful,” yet another wrote.
The situation has since prompted discussions surrounding cancel culture and the challenges public figures face in responding to such controversies.
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