Following a campaign that featured transgender influencer Dylan Mulvaney’s face on limited-edition cans, beer brand Bud Light experienced a devastating nationwide boycott that has forced the company to scramble for opportunities to regain relevancy.
The company’s latest attempt to reclaim popularity has resulted in a six-year, $100 million contract with Dana White’s Ultimate Fighting Championship (UFC).
News of the contract has not landed well with UFC followers, however, as fans have take to social media to express their disgust in the deal. (Trending: Chilling Update On Biden Bribery Scheme)
Bud Light is paying $100 Million to be the official beer of @UFC and you know what? Lighting that money on fire would have been less embarrassing than what’s about to happen. Fighters are gonna hate this. Fans will hate it. The customers aren’t coming back @budlight. Period. You… pic.twitter.com/L15A3jBLAW
— Robby Starbuck (@robbystarbuck) October 25, 2023
“UFC BOYCOTT IS ON,” one fan posted on X.
“Time to double down on the #BoycottBudLight and now #BoycottUFC.”
Yet another pressed that “@danawhite should have rejected this.”
“Bud Light [and] Anheuser-Busch are marketing MORONS, to try this,” a separate post read. “It’s like picking at a scab, it’s going to leave a scar.” (Trending: Biden Completely Botches Iconic American Quote)
UFC BOYCOTT IS ON
— ♨️John♨️Gregorek♨️ ㊺ (@OstrichEyesCOM) October 25, 2023
Dana White is a close friend and strong supporter Donald Trump. Moreover, the UFC has gained a reputation as an “anti-woke” sport that rejects the radical left-wing propaganda promoted by brands like Bud Light.
As a result, some people have speculated that the anti-woke UFC is simply “playing” Bud Light by accepting $100 million from the failing company.
Ultimately, UFC fans who attend events can decide whether to purchase the “official UFC beer” Bud Light or another beer brand.
Dana White commenting on making Bud L'ight the official beer of the UFC: 'I feel we are very aligned when it comes to our core values.' Slap in the face to UFC fans. What's next transgender fighters?
— Ted The Truth (@tedsthetruth) October 25, 2023
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