Who Are We

Analyzing America was founded at Dartmouth College by Joshua Riddle and David Rufful in May 2009. Without funding, the company has become one of the most trusted and fastest-growing news media companies in the world.
During the past ten years, our team has expanded significantly, which now includes dozens of data analysts, social media experts, advertising operators, web developers, and content creators. The company has generated over $20 million in revenue for its clients. Josh and David remain fully independent and exclusively own and operate Analyzing America.
Currently, clients of Analyzing America generate millions of monthly subscribers and billions of page views and video views. We are proud that our clients’ media properties are regularly ranked among the Top 100 Desktop Sites and Top 50 Mobile Sites in the US, as verified by Quantcast.

As a result of this success, Josh and David have appeared on Real Time with Bill Maher, Fox & Friends, Huckabee, VH1’s Best Week Ever, The Huffington Post, Playboy Magazine, The O’Reilly Factor, Daily Kos, Power Line Blog, MTV and many other nationally syndicated radio stations, major web outlets, and national television programs.
At Analyzing America, we believe we are the most dominant and effective news media company helping others reach their maximum potential. To outperform competitors, we have carefully developed proprietary technological solutions for data collection, advertising, e-commerce, web development, social media, and email management. We will review these solutions in greater detail below.
What Else? At 6’9″ and 6’4″, Josh and David played division one college basketball for the men’s varsity team. They were also editors of the preeminent college newspaper, The Dartmouth Review. Prior to college, Josh and David both studied at Northfield Mount Hermon School in Massachusetts. Josh is native of Denver, Colorado. David is from Warwick, Rhode Island.

What We Do

Analyzing America has developed four major solutions. We provide services to brands & public figures, publishers & news sites, advertisers, and data & brand intelligence companies.
Select one of the following:

Please enter your information below if you are interested in our services. We guarantee to increase your monetization by at least 20% or we refund all fees during the first 60 days from our launch date. We look forward to hearing from you!


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