Mark Cuban recently reiterated his support for Diversity, Equity, and Inclusion (DEI) as a crucial business strategy, taking aim at fellow billionaires Elon Musk and Bill Ackman for their immigration stances.
Cuban sarcastically applauded Musk and Ackman for their support of DEI initiatives, which they have criticized in the past.
“You 2 are heros for your support of DEI at a macro level!” Cuban wrote. “Of course, we want all those legal immigrants of age to get jobs. So companies with DEI programs can include them in their applicant pools and if they are the most qualified, get a job.”
He emphasized the importance of expanding the candidate pool to hire the best person, regardless of their background, and defended DEI as a revenue-driving business lever.
“Diversity – means you expand the possible pool of candidates as widely as you can,” Cuban wrote.
“Once you have identified the candidates, you HIRE THE PERSON YOU BELIEVE IS THE BEST,” he wrote.
Cuban’s stance contrasts with the criticism of DEI by Musk and Ackman, with Cuban highlighting the critical role of DEI as a business strategy rather than an “ideology.”
“Put people in a position to succeed and then let’s all do our best to make the company successful so we all benefit,” Cuban said. “No equality of outcomes. Just aligning incentives as best we can.”
Cuban emphasized the subjective nature of merit and the importance of aligning incentives for company success.