MrBeast earned over $263,000 in ad revenue from a video on X, but he expressed doubts about the accuracy of this number.
MrBeast posted, “Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is prob higher than what you’d experience.”
Elon Musk has been trying to attract creators to X by offering ways to earn money, including a share of ad revenue.
$1 Car vs $100,000,000 Car!!!
I’m curious how much ad revenue a video on X would make so I’m reuploading this to test it. Will share ad rev next week ❤️ pic.twitter.com/amSSmddFht
— MrBeast (@MrBeast) January 15, 2024
MrBeast, who has a large following on YouTube, seems interested but cautious.
MrBeast wrote to Musk, “My videos cost millions to make and even if they got a billion views on X it wouldn’t fund a fraction of it . . . I’m down though to test stuff once monetization is really cranking!”
He posted a video on X to test ad revenue and shared that it earned $263,655.
MY FIRST X VIDEO MADE OVER $250,000! 😲
But it’s a bit of a facade. Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is prob higher than what you’d experience pic.twitter.com/nViVpZbWBb
— MrBeast (@MrBeast) January 22, 2024
However, concerns were raised about the video possibly being treated as an advertisement on X.
Additionally, there have been reports of unlabeled ads on X, leading to confusion and complaints.
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