The chief marketing officer of Anheuser-Busch InBev, Benoit Garbe, is officially resigning following a significant drop in sales and the aftermath of the Dylan Mulvaney marketing crisis.
The company reported a more than 13.5 percent decline in third-quarter revenue in their United States sales.
Anheuser-Busch stated that Garbe “will be resigning at the end of the year in order to embark on a new chapter in his career.” (Trending: Jury Reaches Verdict In Paul Pelosi Hammer Case)
Dana White explains why he partnered with Bud Light pic.twitter.com/ynNZTuMyMk
— AnalyzingAmerica (@AnalyzAmerica) November 18, 2023
After Garbe’s resignation, the U.S. chief commercial officer, Kyle Norrington, will take over as head of the marketing department.
AB InBev US CMO Benoit Garbe to resign as Bud Light still struggles. https://t.co/sq9e6XymLV
— Ad Age (@adage) November 15, 2023
Anheuser-Busch InBev reported a significant 13.5% decline in U.S. revenue in the third quarter, largely due to the struggling sales of its Bud Light brand.
The decline in sales began after a controversial partnership with transgender activist Dylan Mulvaney, which sparked a boycott and negative consumer sentiment.
The company also experienced a 17.1% decline in North American sales volume during the same period. (Trending: Chilling Video of Muslim Mob Yelling ‘Allahu Akbar’ In Hunt For Jews)
BUD LIGHT BACKLASH: Anheuser-Busch said Tuesday revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales. MORE: https://t.co/BOTKQL1lz1 pic.twitter.com/r11iXIXne8
— NEWSMAX (@NEWSMAX) October 31, 2023
“Anheuser-Busch InBev on Tuesday reported a staggering 13.5% decline in U.S. revenue in the third quarter as the company’s Bud Light brand continues to suffer in the country after a controversial partnership with transgender activist Dylan Mulvaney in the spring,” the report found.
“Sales of Bud Light began to tumble in the U.S. in April, not long after the brand created and sent custom beer cans to Mulvaney to mark her ‘365 days of girlhood.’ That move and comments from Bud Light’s marketing vice president at the time sparked calls for beer drinkers to shun the brand, and the boycott took hold,” the report added.
Bud Light lost its title as the best-selling beer in the U.S. to Modelo Especial, owned by Constellation Brands, in the previous quarter.
Anheuser-Busch Revenue Declines In Third Quarter As Bud Light Sales Continue To Fall https://t.co/me0MaDrvGX pic.twitter.com/gFGdH3Bi0T
— Daily Wire News (@DailyWireNews) November 1, 2023
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