The chief marketing officer of Anheuser-Busch InBev is resigning due to a significant drop in sales following a marketing crisis.
The company reported a more than 13.5 percent decline in third-quarter revenue in the United States.
The resignation comes amidst criticism and sarcasm, particularly related to endorsements from figures like Dana White. (Trending: Judge Issue Major Ruling On Transgender Procedures For Kids)
AB InBev US CMO Benoit Garbe to resign as Bud Light still struggles. https://t.co/sq9e6XymLV
— Ad Age (@adage) November 15, 2023
CNN reported that Anheuser-Busch issued them a statement that Benoit Garbe “will be resigning at the end of the year in order to embark on a new chapter in his career.”
Third quarter revenue plummeted more than 13.5% for Anheuser-Busch InBev, which followed a string of controversies.
UFC President Dana White recently announced a large sponsorship deal with Bud Light.
Dana White explains why he partnered with Bud Light & says he’s the furthest thing from a sell out pic.twitter.com/d4huJ904mi
— An0maly (@LegendaryEnergy) November 14, 2023
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