Bud Light’s Woke Move Backfires as Heartland, Rural America Gives Company Terrible News

OPINION | This article contains opinion that reflects the author's views.

Multiple reports from beer distributors say that Anheuser-Busch products are failing to sell in the South and in middle America.

This is undoubtedly terrible news for the company. In the publication Beer Business Daily, which charges an $890 annual fee for readers, distributors said some markets are in panic mode.

Bud Light’s parent company Anheuser-Busch sparked nationwide outrage and boycotts after paying to produce cans featuring controversial far-left trans activist Dylan Mulvaney.

The newly produced cans display Mulvaney’s face to celebrate “365 days of girlhood,” which marks Mulvaney’s decision to transition from male to female.

Readers say Beer Business Daily has its “finger on the pulse of the beer industry” and there’s an expected slump in sales in areas of the country where Bud Light is usually more popular.

“We reached out to a handful of A-B [Anheuser-Busch] distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas,” the publication reported.

“It appears likely Bud Light took a volume hit in some markets over the holiday weekend,” the publication noted.

More on this story via Western Journal:

The article said people in such areas are more likely to celebrate Easter than those outside of the South and in middle America.

The article added, ”Whether it lasts or whether the publicity sparks incremental off-setting demand from over the ideological divide in metro areas, remains to be seen.”

The piece further said brewers are having a difficult time in their attempts to “appeal to the sensitivities of a new generation of drinkers” while not alienating existing ones.

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Of course, any rational person could have told Bud’s “woke” marketing executives there were ways to court new demographics without dumping its brand’s decades of rapport with loyal customers down the sink.

It’s not as though Bud Light’s marketing department had to balance pretending the company cared about middle America while also supporting people who are working to undermine the social fabric of the country.