Oldest Brewery in America Shows Bud Light What It Means to Understand Its Customer Base

OPINION | This article contains opinion that reflects the author's views.

It’s the perfect time for competing beer companies to rise to the occasion after Bud Light went “woke” and sparked nationwide boycotts.

Bud Light’s parent company Anheuser-Busch paid to produce cans featuring controversial far-left trans activist Dylan Mulvaney. The newly produced cans display Mulvaney’s face to celebrate “365 days of girlhood,” which marks Mulvaney’s decision to transition from male to female.

The oldest brewery in the country, D.G. Yuengling and Son, sent a well-timed tweet amid the controversy.

“Yuengling. The Oldest Brewery In America,” the post said. “Independently Owned and Family Operated since 1829 because we make good beer.”

The post quickly went viral, receiving millions of views and positive feedback.

The tweet has drawn more than 3.5 million views and more than 39,000 “likes.”

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Just the one thing Americans who like beer are looking for: good beer.

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Imagine that. Making good beer and bragging about it beneath the red, white and blue…

Some of the responses had to do with beer quality, of course. But many, many were just relieved that an American company was behaving like an American company — selling a product, not politics, and doing it proudly under the Stars and Stripes.

The previous tweets on the company’s Twitter account haven’t drawn anything like those numbers.

The sudden interest in Yuengling is likely a consequence of Bud Light’s utterly unforced error in bringing transgender activist Dylan Mulvaney onboard in a bid to boost the brand’s image out of the “fratty” circles it inhabited, in the insulting word of Alissa Heinerscheid, Bud Light’s vice president of marketing.